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85% of online shoppers say that a poor delivery experience would prevent them from ordering from that online retailer again
In order to better understand European consumers’ expectations of e-commerce in terms of services and customer experience, Ipsos and Octopia conducted a 2022 study in several European countries, interviewing a representative panel of approximately 1000 online shoppers per country.
Which assets are key to going above and beyond online shoppers’ expectations? Which bad experiences are most likely to break their trust in the long run? The results from this study confirm the importance of the quality-price-delay triad on which Octopia is positioned. -
A quarter are struggling financially and public expectations are for further inflation and price rises over 2022
A new 11-country Ipsos survey with the World Economic Forum reveals high levels of public economic pessimism in the face of a cost of living crisis.
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How social insights help fashion brands stay on trend
To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.
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The Operational Angle: an Ipsos podcast
A monthly podcast on data collection methods in market research.
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The French presidential election: rare features of the 2022 race
Ahead of the 10th April presidential election, our team in France explain what is different this year, and outline the central issues for French voters during the final stages of the campaign.
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Two Years On: Lessons From Covid Times
Two years into the unprecedented upheavals instigated by a global pandemic, it feels like a good moment to take stock and think about what we have learned during this dramatic period.
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Synthesio, an Ipsos company, joins the Twitter Official Partner Program
Synthesio, an Ipsos company, joined this week the Twitter Official Partner Program (TOPP).
This program is the home to best-in-class technology solutions with proven track records of success. -
Oncology in the Time of COVID
The COVID-19 pandemic has been challenging for healthcare systems worldwide – with an already overburdened system and large population, the Indian healthcare system was no exception.
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Four in ten single French people feel out of place because of their relationship status
Ipsos conducted for Badoo the first edition of an annual barometer on the mental health of single people facing social pressure. The results expose the consequences of defining a partnered couple as "normal”.
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Innovation in Inflationary Times
This playbook is for innovation leaders in the CPG industry, looking to launch inflation-resilient new products. Following a disciplined approach laid out in this paper can help one through uncertain times.