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Connecting with People: Trends in the Advertising Industry
The Ipsos latest Future & Trends report covers topics such as native advertising, the rise of connected TV and wearable technology.
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Online Audience Measurement in The Arab World
Ipsos conducted a study among internet users to track the internet consumption and behaviour across individuals in 11 MENA countries.
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Vietnam’s coffee industry
French colonists first introduced coffee to Vietnam in 1857. It has become embedded in the local culture ever since. The country is currently the world’s second largest producer and exporter of coffee, after Brazil.
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Indian Pulse - Q2 2013
The Union finance ministry expects Indian Economy would grow at least 6% in the current financial year, citing a pickup in investment and rising investor confidence. RBI has projected the Indian economy to grow at 5.7%, which is lower than even some private forecasts.
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Thailand poised as the next luxury shopping destination
Recently, Thailand has indicated interest in capturing the opportunities for growing the luxury retail sector via the volume of tourist shoppers and growing local middle class. In a global survey by MasterCard, it was found that Bangkok visitor spending contributed to annual USD 14.4 billion dollars, ranking 4th globally in visitor spending.
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2013 Asean Pulse - Bringing You The ASEAN Way
Economic growth has transformed cities in South East Asia, its raised income levels, spurred urbanization and infrastructure and ultimately changed the SE Asia region and the way in which we live.
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How Well Do You Really Know Your Concept?
The number of concepts tested at the early stage of the innovation process has increased dramatically over the years and still innovation success rates have not improved.
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Opportunities and challenges in China's automotive industry
Chinese consumers are expected to play an increasingly important role in the development of the economy as China rebalances from an export driven to a domestic consumption driven model.
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Drinking To The Future
Overall, the future looks positive for the global spirits industry. According to latest full year data, the global spirits market expanded by 7% in volume between 2010 & 2011.