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Data Dive: Majority across the generations think things are broken, declining and rigged
In five points, we look at who politicians are likely attracting with their glass half-empty messaging as a historic global election year grinds on.
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Data Dive: Coronavirus crisis leaves scars, lessons in its wake
Four years after the WHO first declared a global health emergency we look at how views on everything from inflation to mental health have changed since 2020.
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Data dive: 2023 in review
In 12 infographics, we look back at key Ipsos Global Advisor polls from a year that was filled with a few very high highs and some really low lows.
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The Chilean route to sustainable development
Ten years ago, a pivotal conversation began among business leaders - the shift from Corporate Social Responsibility (CSR) to Sustainability, a concept that weaves together economic growth, environmental respect, and social justice.
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Data Dive: Gen Z women are struggling the most with stress, mental health issues
In five points, we break down how people around the world are dealing (or not) as the pandemic fades away, war grinds on and sticky inflation sticks around.
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People still feeling the pinch, fed up with ‘shrinkflation’ as 2023 wraps up
The latest wave of the Ipsos Global Inflation Monitor finds people across 33 countries will have more money to spend in the next year as red-hot prices cool off slightly in many places; and almost half of the global public are seeing red over products getting smaller but prices staying the same.
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Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity
We are releasing this report ahead of COP28 and have found that attitudes towards purpose are declining for the first time in a decade. People are focusing more inwardly on themselves and their world, rather than the broader problems surrounding them.
The polycrisis, which includes political uncertainty, climate change, and war to name just a few, has arguably worsened, leading to a lower priority on environmental concern and brand/value alignment among citizens in many countries. Our end of year update reflects this sentiment, and in the increasing sense of pessimism we felt as we wrote this report. -
What Worries the World – October 2023: Worry about immigration control reaches its highest level in over three years
Inflation has now been the top global concern in our What Worries the World survey for the last 19 months.
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Brands and social purpose in a politically divided time
Is it possible to support causes without upsetting consumers?
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Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
Creative Excellence brings back the magic.