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The Context Advantage: Winning the moments that matter
How Contextual Brand Equity reveals hidden growth opportunities
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London remains the most desirable city in the world
The 2026 World's Best Cities Report uses Ipsos data to reveal the 100 cities with the best reputations around the world
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The State of Democracy 2025: Fake news, lack of accountability, extremism and corruption seen as top threats to democracy across Europe and the US
A new Ipsos KnowledgePanel survey offers an in-depth analysis of democratic perceptions in 9 Western countries, highlighting dissatisfaction with democracy and deep worries about its future.
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The Directory
The full collection of white papers, reports, and podcasts from the Ipsos Knowledge Centre.
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80% of Global Influentials consistently influence buying decisions
Ipsos launches the 2025 Ipsos Global Influentials (IGI) survey to unlock insights into those in the top 20% of household incomes and company leaders.
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Ipsos Update – November 2025
Healthcare, Indulgence, Risk … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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The Digital Fairness Act: Battling the digital Wild West
A new Ipsos study for the European Commission exposes persistent unfair practices in the EU’s digital markets. The findings make a powerful case for the Digital Fairness Act, and the urgent need to rebuild trust.
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Resetting meal time with Knorr’s fast food remix with chef Luda
Rejuvenating a Heritage Brand for Gen Z in North America
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The Power of Trust
As we are bombarded with information, we crave authentic messages from trusted sources but have a harder time figuring out who and what to believe. Focus on aligning your shared values with those of your audience to build trusted relationships.
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Escape to Individualism
As the world feels overwhelming, people are focusing on one thing they can control – themselves. But there’s a tension between those who strive for stature and those who focus more inward. Focus on leveraging trusted relationships to help people express their identities as they choose, even if they choose historical norms