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Food: Recipes for the future
Predicting which trends will drive the Italian food sector in the short and medium term – in a complex, dynamic, and changing context such as the current one – is certainly not an easy exercise.
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Growing trust in financial services
Growing trust in financial services and the case for a more confident stance on the sector’s societal role.
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Retail
From Riches to Rags? The Retail sector is highly trusted, but faces a myriad of challenges to its trustworthiness.
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Food & Drink
During the pandemic the food and drink sector was lauded for keeping a nation fed and its reward from a reputational standpoint is that it is among the most trusted sectors.
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Global Trends in Brand Communication: Authenticity is King
Authenticity is a vital concept for brands to understand, but one that is increasingly complex to define
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The relationship between trust and regulation
If we are to believe the narrative of trust being in crisis, we should be seeing large-scale concerns about levels of regulation around the globe.
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Trust across generations: different but the same
Generations are not as important as most think and that the vast majority of issues and attitudes do not map neatly onto the generation definitions.
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Pharma knocks tech off the top spot as most trusted industry
Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.
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From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.