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We empower brands to be more human
The Ipsos' Brand Health Tracking service line supports client decision making by capturing the dynamic context of people’s brand relationships and choices and offering true understanding of how to influence those relationships to power your brand journey. Our starting point is people, and we help brands to put this human insight front and centre.
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The Rewired Consumer - Tetra Pak Index 2021
The pandemic has forced people to rethink their priorities and behaviours as they seek a more resilient and sustainable future. The 2021 Tetra Pak Index conducted in partnership with Ipsos explores shopper attitudes and action today when it comes to food, health and the environment.
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Emerging risks: climate change and cyber risk top the list of public concerns
AXA has released the eighth edition of its Future Risks Report. This global study measures and ranks the evolution of the perception of emerging risks as seen by a panel of risk management experts as well as by public opinion. More than 23,000 people were surveyed. This report is produced in partnership with Ipsos and the geopolitical analysis consultancy Eurasia Group.
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Using machine intelligence to spot unmet customer needs
Machine intelligence does a great job helping us navigate between complex contextual layers – something that is not easily available.
FastFacts
Get fast answers to virtually any business question with Ipsos.Digital’s ad-hoc survey solution
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Ipsos acquires Infotools and further upscales digital capabilities to fuel growth
Ipsos announced today that it has entered into an agreement for the acquisition of Infotools, a top-rated software and digital services provider specialising in harmonising, analysing, visualising and sharing market research data.
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The future of offline fieldwork: iField
Ipsos’ best-in-class offline fieldwork management system is designed to ensure consistent, quality market research data.
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Service with a smile? Latin America edition
Delivering customer experience in the face of mask wearing
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AI-Enabled Consumer Intelligence is here
Forrester Spotlights AICI opportunity - and Synthesio's winning strategy