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Attitudes of Europeans towards tourism
On behalf of the European Commission, Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs, Ipsos' European Public Affairs conducted a Flash Eurobarometer survey about the attitudes of Europeans towards tourism.
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COP26 - Myth-busting the global climate of opinion
In a continued quest to bring the voice of global citizens to the debate surrounding climate change and sustainability, Jessica Long and Pippa Bailey were invited to present in the Blue Zone at COP26 in Glasgow, where they shared Ipsos data from across the globe to help bust three myths.
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A Sustainable Future?
A broad and complex term, sustainability demands that we adopt practices that will maintain resources today and for future generations.
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The Sustainability Imperative
For businesses, sustainability is not a passing trend: it will dictate their long-term viability. The three pillars of ESG benefit the planet and people and also uphold the businesses of tomorrow.
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Breaking Old Habits
One in two of us now recognise that our personal actions have a direct impact on the environment. But how is this sense of responsibility creating change in our daily lives?
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Credible Corporations
Seven in 10 people agree that if businesses in their country do not act now to combat climate change, they will be failing their employees and customers.
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The Say-Do Gap
People want to live in a more sustainable way, but a range of barriers prevents them from doing so. Behavioural science offers actionable strategies to close the say-do gap.
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From Me to We in a Post-Pandemic World
74% of people think the economy should prioritise the health and wellbeing of people and nature rather than solely focusing on profit. We look at hopes for rebuilding the future.
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[EVENT] COP26
At the UN Climate Change Conference, COP26 in Glasgow, Ipsos will be taking an active role through several key platforms.
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We empower brands to be more human
The Ipsos' Brand Health Tracking service line supports client decision making by capturing the dynamic context of people’s brand relationships and choices and offering true understanding of how to influence those relationships to power your brand journey. Our starting point is people, and we help brands to put this human insight front and centre.