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How can i observe my customers/consumers in real life?
Discover how they navigate inflationary pressures with ethnography.
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Create greater value perspections by applying BSCI principles
Understand the underlying mechanisms that shape consumers' behaviours to drive change.
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How do I keep my teams connected to our customers and consumers?
The Empathy program helps you develop an intimate understanding of the choices they are making and the pain points associated with those choices.
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How can i get a deeper understanding of the impact inflation is having in people’s lives?
Communities allow a better understanding of the implications of inflation for brands and sectors.
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What can we do immediately to optimize our retail category plans; both in store and online?
Ipsos gives you access to the insights you need to adapt to the inflationary environment.
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
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Pragmatism and smart consumption values permeate the Chinese LGBT community
BlueCity releases the 2022 LGBT consumption behavior and trend Insights report. Carried out in partnership with Ipsos, The report highlights rising pragmatism and a strong embrace of social values among LGBT consumer segments in China.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.