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What Worries the World - September 2016
The majority (62%) of people around the world think things in their country are on the wrong track.
Unemployment currently occupies the top spot for global concern with 38% saying this. -
[EVENT] Commercial Drones In Agribusiness – Opportunities and Challenges in Asia
Ipsos Business Consulting will be hosting a serious of seminars which will providing an overview of the UAV/ Commercial Drone industry. In the seminar we will highlight the key trends for drones in crop management as well as major drivers affecting potential adoption and growth for agriculture drones in Asia.
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Micro-target or Target Everyone?
Balancing reach with precision in your media strategy. What is the best way to get the right amount of reach but also the right precision? Some marketers are seduced by the promise of micro-targeted precision through digital media spend. Others go broad and target everyone. What is the right balance for your brand? Frustrating though it may be – the answer is “it depends”.
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China Pulse - September 2016
China’s economy showed moderate but steady growth with a year-on-year GDP increase of 6.7 percent at comparable prices in Q2 2016.
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Ipsos Joined Forces with Ogilvy & Mather to Issues Report “The Cashless Mobile Life”
Decoding current positions and trends of mobile payment; leading the future of mobile marketing. Recently, renowned research institute Ipsos joined forces with Ogilvy & Mather to sort out the ongoing trends of no-cash payment in China over the past year. After interviews with 8,180 internet users,extensive interviews with businesses, and a large-scale field study, they produced a report titled "The Cashless Mobile Life.”
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Advertising, Reality, the World – According To Pokémon Go
How Pokémon Go reflects current global trends, people’s current aspirations, and how brands can successfully embrace these changes.
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Ipsos In Turkey Awarded In Recognition Of Its Innovative Projects And New Services
Baykuş (The Owl) Awards Ceremony organised each year by Turkish Researchers' Association (TUAD) recognises successful marketing and social research projects.
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Ipsos Update - August 2016
This is the August edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.
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Smarten Up! Neuromarketing Is Getting More Intelligent
Understanding what makes people tick has always been at the center of marketing. For decades, Ipsos and others have left no stone unturned in the quest to fathom consumer behavior and take marketing to a new and better level. Yet, as every marketing professional knows, data from surveys, focus groups, point of sale, credit cards, click behavior, and even beacons can only go so far.
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Ipsos Awards Top Honours for Financial Services Excellence in Canada
Ipsos is pleased to announce the winners of its 2016 Best Banking Awards, an annual program that recognizes Canadian financial institutions for excellence in customer experience.