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How Lead Users Can Help You Ride the Innovation Wave
Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.
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Choosing the right AICI platform
Four criteria for picking the right consumer insights tool for your organization.
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Ipsos MMA named a leader in Marketing Measurement and Optimization solutions by Independent Research and Advisory Company
Ipsos MMA, an Ipsos Company, and a leader in helping companies understand and optimize the value of their unified marketing, digital media, social media, operations, and promotion investments, today announced that Forrester has named Ipsos MMA a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022 Report.
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Topic Modeling: A new approach to spotting consumer insights
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.
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Public Opinion on the COVID-19 pandemic
In an uncertain world, data matters. Ipsos experts share the latest research and analysis related to the coronavirus pandemic.
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Decoding the patient journey with social insights
Social insights have become a critical component of understanding patients, HCPs, and caregivers – and a key input into developing products and services that meet their needs.
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32% say that Coronavirus is one of the biggest issues facing their country today
As Omicron spreads, Coronavirus returns to its position as the world’s top concern – with Poverty & Social Inequality just behind.
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Building the business case for AI-enabled consumer intelligence
Social listening 2.0 is here. AI-enabled consumer intelligence solutions enable market research and insights pros to spot trends and stay ahead of the market.
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Harnessing the Power of Data
The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.
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Social Listening 101: How to understand consumers
Understanding consumer preferences and behaviors is the backbone of all good go-to-market, brand, and innovation strategies. It’s the foundation for attracting and retaining customers, and delivering experiences and products that exceed expectations – especially important now that empowered consumers have more choices, greater knowledge, and higher demands. But today’s pace of change and the explosion of digital channels have made it difficult for marketing and insights pros to keep up.