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Ipsos Update - December 2020
The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.
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Tetra Pak launches 2020 Index based on Ipsos global study
New study reveals food safety-environment dilemma fostered by COVID-19 pandemic.
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It’s the environment, stupid!
Environmental concerns are no longer just pressing ethical issues, but questions of financial prudence. Over half of British consumers feel we are experiencing a climate crisis, and over one third say they would switch or boycott a financial organisation if its investments have a detrimental environmental impact.
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Taking action on sustainability
Sustainability is not only a relevant topic today, it is the long-term viability of a business.
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World Mental Health Day 2020
In recent years, the issue of mental health has risen up government and corporate agendas alike, reflecting the growing acknowledgement that mental health issues require the same level of understanding, treatment and advocacy as physical illness – and that we are all vulnerable. While there is still ground to conquer here, this momentum is gathering speed.
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The post-purpose role for brands
Brands have a role to play in our society and culture, beyond economic prosperity and maximising shareholder value.
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Around the world, people yearn for significant change rather than a return to a “pre-COVID normal”
A new global Ipsos survey for the World Economic Forum unveils a profound and widespread desire for change rather than a return to how things were before the COVID-19 pandemic.
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Ipsos Update - September 2020
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
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From environment, economy to COVID-19: Our top stories on social media in first half of 2020
These are the reports, stories and videos that got you talking, sharing and engaging with us.
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Expecting the unexpected: Communications planning in a disruptive environment
The success of a communications strategy is in large part dependent on sound planning. Corporate communicators need to ensure that their function is fully integrated in the business. It needs to be capable of both proactively planning the year ahead whilst remaining sufficiently nimble to react to unexpected and hard-to-predict circumstances that often present communications challenges in the short term.