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Customer Centricity: from Stance to Reality
More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.
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A Rudderless Ship: The Wrong Way to Mystery Shop
There are lessons to learn here when conducting research and measurement projects. Without clear goals, planning and direction, your results may not find the ‘promised land’.
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Has the Digital Banking revolution finally started? The FinTech landscape in 2018 in the UK
Spurred on by Open Banking, advocates of FinTech are forecasting a revolution in the financial services sector. But with the change seemingly slow to happen, Tom Erasmus asks will the latest innovations finally overcome consumer inertia?
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[WEBINAR] Transforming the Retail Experience
On June 13, join us for a complimentary webinar as we partner with Gensler, one of the world’s premier architecture, design and planning firms, to present our perspectives on the way forward with retail in the U.S. marketplace.
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[EVENT] MRIA Conference & Gala Awards
June 10-12 - Ipsos is delighted to be a sponsor of Canada’s premier marketing research industry conference being held in Vancouver in June. This year, several of our experts will be sharing case studies illustrating the business impact of research insight.
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[EVENT] What's New in Market Research 2018
May 24 - Don’t miss out on the latest developments and innovations in market research! Join us for our 2nd What’s New in Market Research event!
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[EVENT] Employee Engagement Round Table: The importance of Continuous Listening
May 23 - We’re delighted to announce the date of our third Engagement Round Table - a series of networking events for HR leaders, designed to improve levels of Employee Engagement within the UK’s leading organisations.
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Ipsos Affluent announces the release of Ipsos Affluent Digital Audiences
Brands, publishers and media agencies can now target influential audiences identified by the preeminent study of affluent Americans.
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[EVENT] Experience 2018
May 15-16 - Ipsos is delighted to be a sponsor of Experience 2018 – a conference dedicated to elevating the customer experience.
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[EVENT] MSI Behavioural Science 2018
Join Ipsos on May 15 to learn more about Customer Experience & Behavioural Science – A Moment of Truth.