Search
-
Ipsos Update - August 2018
August’s edition features new papers on cultural bias, electric vehicles and Gen Z, as well as global reports on healthcare and human rights.
-
Ipsos has reached an agreement with GfK to acquire 4 global divisions of GfK Research
Deal strengthens Ipsos’ skills and talents in four key business areas: Customer Experience, Experience Innovation, Health and Public Affairs.
-
Why observational research is a valuable tool for stores
Dr Tim Denison, director of retail intelligence at Ipsos Retail Performance features in the summer edition of The Retailer, the BRC’s quarterly online magazine. The article highlights two different research approaches that are coming to the aid of store design teams in making informed, customer-centric decisions when faced with the daunting task of determining what their stores of the future should look like.
-
Mystery Shopping in the Luxury Industry
In this paper, three highly experienced mystery shopping experts share their knowledge and opinions on different aspects of mystery shopping in the luxury industry and how it is a vital ingredient in a holistic Customer Experience strategy.
-
How mystery shopping drives better automotive CX performance
Changing Gear - What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from a mystery shopping programme?
-
Customer Centricity: from Stance to Reality
More than ever, customers have a powerful influence on their relationship with brands. Their voice matters and they can have a strong impact on a brand’s behaviour.
-
A Rudderless Ship: The Wrong Way to Mystery Shop
There are lessons to learn here when conducting research and measurement projects. Without clear goals, planning and direction, your results may not find the ‘promised land’.
-
Has the Digital Banking revolution finally started? The FinTech landscape in 2018 in the UK
Spurred on by Open Banking, advocates of FinTech are forecasting a revolution in the financial services sector. But with the change seemingly slow to happen, Tom Erasmus asks will the latest innovations finally overcome consumer inertia?
-
[WEBINAR] Transforming the Retail Experience
On June 13, join us for a complimentary webinar as we partner with Gensler, one of the world’s premier architecture, design and planning firms, to present our perspectives on the way forward with retail in the U.S. marketplace.
-
[EVENT] MRIA Conference & Gala Awards
June 10-12 - Ipsos is delighted to be a sponsor of Canada’s premier marketing research industry conference being held in Vancouver in June. This year, several of our experts will be sharing case studies illustrating the business impact of research insight.