Search
-
First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations
-
Ipsos Update – February 2021
Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.
-
How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
-
[WEBINARS] Consumers, Citizens, Brands, Governments and the coronavirus crisis
As a result of the Covid-19 crisis, the world is changing even faster now than ever. For companies, government institutions and individuals, it is important now to not only focus on the short term, but also to make plans for the future. As we move from the “age of uncertainty” to the “time of coronavirus”, how will we adapt as consumers, citizens, and humans?
-
Ipsos consolidates its out-of-home measurement leadership with the acquisition of MGE Data
Ipsos announced today the acquisition of a majority stake in the Czech Republic-based company MGE Data, a leading player in out-of-home (OOH) measurement with unparalleled capabilities in consulting, data analytics, application development and technical solutions in the mobility, geo-marketing and media research fields.
-
The implications of COVID-19 on our diet & health
Almost a third of people globally have gained weight during pandemic, despite awareness of link between obesity and COVID-19 outcomes.
-
The power of research panels
Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights. We believe the future of quality market research will continue to depend on properly managed research panels.
-
Ipsos acquires technology company Fistnet-Dotmetrics
Ipsos is pleased to announce the acquisition of Fistnet d.o.o, the Croatian-based company who engineered the digital audience measurement platform “Dotmetrics”.
-
45% of people globally are currently trying to lose weight
More than half of the global population would rather exercise more and/or eat more healthily, but not diet as the actions they would take when trying to lose weight. But from a dietary perspective, sugar is seen as the main component that people would look to reduce or eliminate to help with weight loss.
-
Content & creative in the age of streaming [Webinar recording]
Join us for a complimentary webinar as our media development and audience measurement experts unveil two products that will help studios, content platforms and marketers simplify these complexities.