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Flair South Korea 2025: Shifts and Explorations – Decoding Emerging Trends and Opportunities
In our 2025 edition of Ipsos Flair South Korea, our local experts explore the current and future state of the Korean market.
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Ipsos Almanac 2025
Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.
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Ipsos Update – December 2024
Security, Inflation, Perils of Perception … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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An introduction to Flair Brazil 2025 - Movements under the surface: tectonic tensions and real opportunities
Brazil has faced a political and socio-economic rollercoaster in recent times, and recent demographic shifts coupled with new behavioural trends present significant challenges and opportunities for businesses.
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A new work model: the role of employees and purpose in organisations
The modern workplace has shifted, with employees prioritising flexibility, wellbeing, and a sense of belonging. We highlight why aligning employee experience (EX) with customer experience (CX) is crucial for success, as emotionally engaged employees contribute to better business outcomes.
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Corporate reputation: ESG, polycrisis and polarisation
Companies are expected to play a larger societal role, moving beyond traditional Corporate Social Responsibility and embracing ESG principles. However, the rise of societal polarisation, fuelled by social media algorithms and echo chambers, creates complexities for businesses.
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Aligning Your ESG Strategy with Consumer Expectations for Your Category
Companies are increasingly investing in ESG (Environmental, Social, and Governance) initiatives to meet regulations, trends, and consumer expectations. Understanding these expectations is crucial for aligning ESG strategies with consumer values and achieving brand success.