Search
-
[EVENT] CX Council – Structuring the Unstructured
On 20 November, the CX Council reconvenes to discuss one if the hottest topics in the industry, unstructured feedback.
-
In line to capitalize on traffic in airports
Peter Luff, president of global queuing and footfall insights and analytics company Ipsos Retail Performance, explores the technology behind positive passenger experiences.
-
[WEBINAR] The Future of Loyalty: Mystery Shopping for L&G
July 17 - This, our third in a series of Lottery & Gaming webinars, focuses on what’s hot in mystery shopping research.
-
World Luxury Tracking: Re-alliance and Refoundation of Luxury Values
The World Luxury Tracking is Ipsos’s landmark study on the global Luxury market. Every Year, this monitor highlights the different trends within a key geographic zone and allows brands to better understand consumer expectations and local cultures. This latest wave covers 5 countries from “The Great East” which are of strategic importance in the new luxury economy worldwide: China, Hong Kong, South-Korea, Japan and Russia.
-
Ipsos has reached an agreement with GfK to acquire 4 global divisions of GfK Research
Deal strengthens Ipsos’ skills and talents in four key business areas: Customer Experience, Experience Innovation, Health and Public Affairs.
-
A Rudderless Ship: The Wrong Way to Mystery Shop
There are lessons to learn here when conducting research and measurement projects. Without clear goals, planning and direction, your results may not find the ‘promised land’.
-
Flower Power!
In this article we discuss the influence of an in-store gift on emotional arousal and shopper behaviour.
-
How Text Analytics can Reveal more Insights from Crowdsourced Ideas
In the era of Big Data, it is easier than ever for companies to interact with their customers and access their opinions over the internet. To capitalize on this, companies have created online communities or other platforms to hear feedback and/or recommendations from their most loyal consumers.
-
Great Expectations 2017: Are service expectations really rising?
Ipsos has combined the findings from existing and new research to explore the link between customer satisfaction at a particular service interaction and the customer’s relationship with that brand.