On 20 November, Ipsos MORI's CX Council reconvenes to discuss one of the hottest topics in the industry, unstructured feedback.
Complex customers, an ever-changing market and new technologies have many organisations struggling to form cogent strategies which demonstrate real return on their Customer Experience investment.
This afternoon event will demonstrate best practice and showcase future thinking on voice, unstructured feedback and how to turn it into compelling, practical intelligence. Plus, our CX experts will also give you an exclusive run through of our latest thinking and the chance to learn more about driving a Return on CX Investment (ROCXI).
We will joined by Brian Pressey, CX leader at TUI.
Brian will share his work on customer centricity and how TUI uses unstructured data to inform strategic and tactical business planning.
Attendees can enjoy the Dorchester's famed afternoon tea, the opportunity to network, discuss views and share challenges. Places are free but extremely limited, so please register now.
The Forces of Customer Experience [Webinar recording]
Do you truly understand the Forces that are at play in your customers’ minds? This new webinar accompanies our brand new CX whitepaper, 'The Forces of Customer Experience: The science of strong relationships in challenging times'. Hear from the author of the paper and Ipsos' CX Chief Research Officer, Jean-Francois Damais,
[WEBINAR] Innovation through the consumer lens
November 12 - Even established financial brands are at risk of losing influence and market share as innovative new entrants begin to inspire and occupy the attention of consumers. So, what is it that is appealing to consumers, and why aren’t we listening to them more?