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Ipsos Update - June 2017
Welcome to the June edition of Ipsos Update – our monthly round-up of research and thinking from Ipsos’ teams around the world.
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Theresa May’s Personal Ratings Fall as Labour Reduces Conservative Lead
Ipsos's June 2017 Political Monitor shows Theresa May’s personal ratings falling since May, as Labour reduces Conservative lead.
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The Economic Pulse of the World - May 2017
The average global economic assessment of national economies surveyed in 26 countries is up two points with 45% of global citizens rating their national economies as ‘good’.
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What Worries the World - May 2017
New global poll finds unemployment remains the top issue globally. New study finds the majority of people across 26 countries think that their country is on the wrong track — South Africa, Mexico, Brazil, South Korea, Italy and France are the most concerned.
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2017 US Politics - Trump and Congress Continue to Suffer in Domestically Focused Approval Ratings (May 31)
In the latest Reuters/Ipsos Core Political, healthcare and terrorism are top priorities for Americans.
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I Actually Bought Two Cars in Five Years?!
Recently, Ipsos released its TCO survey data. TCO, or total costs of ownership, refers to the total expenditure of a vehicle besides the purchase. The data shows besides new car concessions or fuel consumption, the total costs of ownership is far beyond our imagination.
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Summer Holiday Plans Among Europeans and Americans
In 2017, summer holiday plans are on the rise again in all countries. More short leaves are in the works and the average budget is in decline.
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Online Video Adverts : The Influence of Context in Taiwan
Online video growth has been hugely dramatic in the last few years, rising from US$ 16b in 2015 to an estimated US$ 24b in 2017. Because of this strong growth, it has been a hot topic of discussion amongst brand marketers in Taiwan, even though there seems to be a lack of deep understanding of how to truly optimise this growing touchpoint.