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Signals #1: Understanding the coronavirus crisis
This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.
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Navigating the 'too much information' age
In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.
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From worries about the worldwide markets to concern for personal safety and political responses
Social media data links the impact of Coronavirus epidemic and global economic fears.
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[EVENT] The Quirk’s Event
On July 14-15, hear Emmanuel Probst’s presentation, to learn how to leverage research to build meaningful brands. Every year, brands spend over $560 billion (and counting) to convince us to buy their products.
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Ipsos Update - March 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world, with topics including Coronavirus, perceptions of death, creative advertising and global trends.
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Coronavirus has become a growing topic on Social Media with 24 million posts shared in the last two months
Learn how the virus’s impact on the economy is the #2 topic discussed online. Monitor the online spread of the Coronavirus to understand its global impact.
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Global Trends 2020: Understanding Complexity
Global Trends 2020: Understanding Complexity provides a single-source dataset of over 200 questions Ipsos asked of people in 33 markets, on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more, and combines it with expert analysis by trend specialists.
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The Departure Lounge - public attitudes to death and dying in Great Britain
Death may be certain, but our attitudes towards it are changing. How might we want to die in the 2020s?
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5 steps for developing an influencer marketing strategy with Lizzo
It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.
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VICE News/Ipsos Survey for the Brown & Black Forum
The poll examine priorities and concerns of African Americans and Hispanic Americans.