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Five Ways Artificial Intelligence Supercharge Your Social Insights
Advances in machine learning and data science techniques have made social data more valuable and actionable for marketers and insights pros.
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Lifting of COVID restrictions fails to trigger an uptick in global consumer confidence
Expectations Index drops significantly in Germany and Italy
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Three insights about why workers are quitting
Using social, survey, and search data our analysis uncovers new motivations driving worker resignations.
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Ipsos Update - March 2022
Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
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How Lead Users Can Help You Ride the Innovation Wave
Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.
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Global consumer confidence remains still
No significant change in sentiment since last month in most of survey’s 24 countries; global index on par with pre-pandemic level.
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Social listening: Higher education’s competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
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An overview of the 2022' Super Bowl
Americans were excited for the Super Bowl LVI (and its ads) again this year.
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Choosing the right AICI platform
Four criteria for picking the right consumer insights tool for your organization.
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Mega Trends: How they affect consumption in Colombia
To begin with, we must understand what Mega Trends are: in an interconnected world, with the speed and above all the amount of information we have access to nowadays, it is easier to identify trends, which go beyond fashion; their focus lies in understanding where we are going as communities, and in our case, where consumers are going.