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Russia TrendVision Review of State Statistics and Consumer Trends
Forecasts based on data for 2000-2015. The objective is to provide a brief overview of Russia’s current social and economic situation; single out key political and economic events; study any changes in population strata and consumers’ behavior for 2000-2015 to forecast possible future trends.
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Audience Measurement in the Data Age
In this paper, we outline ten predictions for the future of audience measurement. It is an important area of expertise for Ipsos. We measure the audiences to media content in more than 70 countries. This includes those accessing this content via both traditional and digital means.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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There Is an App For That: How Apps Can Add Extra Value to The World of Music
Consumers have never had as many ways to engage with music as they have today. Yet with many services being based on free, ad-supported models it is fair to argue that the value of music itself as a commodity is rapidly declining in the eye of the consumers.
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Brexit Reaction: What Are the Consequences of UK Leaving the EU?
The UK’s vote to leave the EU was a shock across the continent and beyond, and this survey shows it’s still something that many are coming to terms with. But there is not wholesale panic – in fact fears of a “domino effect” seem to be receding.
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The Big Secrets Of China’s Car Buyers Born In 1990s
As the lines between media, advertising and technology blur, marketers, content creators and consumers are changing. “The people born in 1990s are now buying cars!”
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Is the Behavioural Lens Out of Focus?
How to make behaviour work in CPG, financial services, technology and retail? Using behavioural science to get closer to the consumer.
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Cheetahs, Chickens and Goldfish - Winning Against Others Who Are Not So Fast
Speed can be a mixed blessing. The cheetah is the fastest animal on land, yet 90% die within 3 months of birth. Chickens grow four times more quickly than they did fifty years ago and more than sixty times faster than they might grow naturally - but 80% of them are thought to be infected with Salmonella, Campylobacter or E coli.*
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More than Eight in Ten Americans Have Seen or Heard About Pokémon Go in the News
Despite high awareness, less than a third can correctly identify a Pokémon character.
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Workshops
Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.