Search
-
2019 China food and beverage packaging trend observation
From “Visibility” to “Interaction”. Packaging design is one of the most important parts of establishing the product image and generating the marketing strategy.
-
[Webinar video] US Affluents & Social Media: usage, trust and influence
Social media has been a pervasive part of the media and communications landscape for the better part of a generation.
-
The future of healthcare market access: three disruptors & three enablers
What disruptive trends will shape the healthcare landscape of the future? What will companies need to do to facilitate successful delivery of value and access?
-
Ipsos clients win nine David Ogilvy awards
Budweiser, Ad Council, Clorox and Zillow, were award-winners at the prestigious 25th annual advertising research awards.
-
[WEBINAR] Introducing BI-style reporting for Social Media Intelligence
October 8 and 10 - Taking the best-of Business Intelligence (BI) tools, and the best-of Social Media Intelligence, you now have a faster path-to-insights with the new Synthesio reporting experience. Now, you don’t need to be an expert to get expert reporting.
-
[EVENT] CRC Insights Leadership Symposium
On October 22-24, Ipsos is pleased to be participating in the CRC’s AI-focused conference exclusively designed for market research professionals.
-
[EVENT] The FQ Lounge @ Advertising Week
September 23 - Please join Ipsos’ Virginia Lennon and Natalie Lacey who will be participating in the following panels during a two-day exclusive event hosted by The Female Quotient.
-
How to analyse the customer journey in retail stores
Whether at a store level or as part of your brand’s wider marketing strategy, mapping your customer’s journey is a key process to improving engagement and sales. The data obtained will assist with key questions, for example if customers can easily access all areas of the store, identifying the pain points and bottlenecks of a store’s layout, ensuring products and POS displays are in the best locations; are just some of the examples which need to be analyzed for a smooth purchasing journey.