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The pandemic risks significantly worsening gender equality – it is time to act!
At its upcoming Global Meeting on 18 and 19 November 2020, the Women’s Forum is publishing the results of an Ipsos survey of nationals of G7 countries, highlighting an emergency within the emergency: the fight against gender inequality in the midst of the COVID-19 pandemic.
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From unstructured data to intelligence
Exploring the journey of social media data, from tech platforms to research solutions.
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‘Infrastructure part of the solution’; new global survey shows strong public backing for investment to aid recovery
Around the world, 79% of people believe that investment in infrastructure will create new jobs and boost their countries’ economies in the wake of the coronavirus pandemic according to a recent survey.
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Ipsos collaborates with Kearney to deliver game-changing market intelligence and insights
Ipsos, the leading market research company, and Kearney, a top global management consulting firm, today announced a collaboration to share real-time consumer market data and intelligence with Kearney’s Consumer Institute.
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Decoding culture to better connect with consumers in 2020 & beyond [Webinar recording]
Stay relevant. Without a deeper cultural understanding of your consumers, brands may struggle to build meaningful, authentic and intuitive engagement.
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The demographic gaps of media as a stress relief
To state the obvious, 2020 has been stressful. Let’s explore our use of media to cope with this year’s plethora of stresses in the U.S.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Disrupting System 1 thinking: Better science for smarter marketing
Since the publication of Daniel Kahneman’s Thinking Fast and Slow in 2012, there has been an explosion of interest in System 1 versus System 2 thinking (aka Dual Process Theory) and its applications to marketing in particular. But what if we have it wrong? Are we using the latest and best science appropriately?
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French fractures: faced with the crises hitting the country, the need for protection is stronger than ever
The 8th wave of the annual "French Fractures" barometer, carried out by Ipsos/Sopra Steria for Le Monde, the CEVIPOF, the Jean-Jaurès Foundation and the Institut Montaigne, highlights the major dividing lines that cut across French society.