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What Shoppers Really Want: Latest Omnichannel Strategies
Over the past 20 years the shopping experience of consumers has changed drastically in the course of digitalisation. Today, shoppers can buy wherever and whenever they like.
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The New Faces of Gaming
The classic gaming demographic of a man, in his 20s, using a games console or computer, is still a key component of the market and shows no sign of losing interest in the medium.
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Lebanon: 2016 TV Audience Measurement
Ipsos and Nielsen recently released their official results for Television Audience Measurement (TAM) for 2016 in Lebanon.
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[EVENT] Ad Blockers: An Important Trend
Join us on March 31, for the conference "Ad Blockers: An Important Trend in Online Advertising & Digital Communication Management", at the Localcomm Digital Retail.
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[EVENT] Connecting Media for Action at the ARF - Re!Think
Joins us at the Advertising Research Foundation on March 20-21. Dedicated to being the advertising destination for insights, analytics, and marketing, this year’s Re!Think conference will prove that Insight Changes Everything.
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Making an Experience Real
As more Virtual Reality (VR) content is produced, Neil Stevenson, Ipsos Connect, has been pondering a simple question: What makes 'good' VR content good, exactly?
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[EVENT] IMPACT 2017 MRS Annual Conference
IMPACT 2017 MRS Annual Conference programme has now gone live - March 14 and 15.
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Oiling the Wheels of Commerce…
Nobody notices the oil in their car engines. Until it runs dry or gets dirty. Then the car will stop, often with considerable damage to the engine.
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Europe Affluents Spend a Lot of Money Online
Europe’s Affluent regularly go on an online shopping spree.
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Radio’s Relevance in the Age of Streaming
Can radio survive during a time when increased connection speeds, low cost data bundles and unlimited free access has resulted in the explosion in popularity of streaming services?