The New Faces of Gaming

The classic gaming demographic of a man, in his 20s, using a games console or computer, is still a key component of the market and shows no sign of losing interest in the medium.

The New Faces of Gaming

The author(s)

  • Eduardo Mena Ipsos Connect, UK
  • Ben Cookman Ipsos Connect, UK
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However, insights gathered from GameTrack by Ipsos Connect, in conjunction with the International Software Federation of Europe (ISFE), show there is a growing appetite for gaming across a whole range of age and gender groups. To be successful, manufacturers and content producers need to adjust their message, to appeal to a broader section of their potential audience.

If I ask you to picture a gamer, what do you see?

Most people will imagine a man, in his 20s, using a games console or computer. It’s fair to say that the image exists for a reason – this ‘classic’ gaming demographic group is still a key chunk of the market and shows no sign of losing interest in the medium. However, gaming in 2016 is broad and complex; a ‘typical’ gamer may not exist.

 

The author(s)

  • Eduardo Mena Ipsos Connect, UK
  • Ben Cookman Ipsos Connect, UK

Media & Brand Communication