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Oiling the Wheels of Commerce…
Nobody notices the oil in their car engines. Until it runs dry or gets dirty. Then the car will stop, often with considerable damage to the engine.
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Europe Affluents Spend a Lot of Money Online
Europe’s Affluent regularly go on an online shopping spree.
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Radio’s Relevance in the Age of Streaming
Can radio survive during a time when increased connection speeds, low cost data bundles and unlimited free access has resulted in the explosion in popularity of streaming services?
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Big Data and Machine Learning: Where Are We Heading To?
From Monday morning moans to Saturday night selfies, more information about our lives is being captured and analysed than ever before. In fact, over 90% of all available human data has been recorded in the last two years and is already being used to transform the world around us.
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Why everyone loves to hate Focus Groups
To define Qualitative today, it is useful to look at the definition that was being used in the 20th Century, the second half of which saw significant growth of qualitative in popularity, particularly in the US and UK. Frankly, times have changed and we are now facing a very different world in 2017.
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[EVENT] 2017 ANA Brand Masters Conference
Join Ipsos’ Peter Minnium and America’s highly effective brands for inspirational case studies and insights about driving sales, profitability, and return on investment, on Wednesday, February 15.
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Confessions of the Admen
In all walks of life and throughout history, people have projected their own worldview onto their surroundings to help better understand it: we also tend to use mental shortcuts (heuristics) to help us make decisions, but these can often be misinformed and ill-judged.
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[WEBCAST] ARF: Maximising Your Marketing Budget
On February 8, hear Ipsos’ Elissa Moses share our latest case studies in new resources and techniques in media research.
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10 Behavioural Science Principles for Great Digital Creative
What can behavioural science teach marketers about digital advertising? Contributor Peter Minnium, Ipsos Connect in the US, dives into key learnings from behavioural scientists to help you know how to engage your prospects.
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[EVENT] AmCham Insights: Digital Disruption is Here to Stay
How do you leverage digital to transform your business? Join us at the first AmCham Insights event organised by the Communications Committee, to be held on 2 February 2017.