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Smarter Closed Loop Feedback
This white paper explores how to optimise the design of Enterprise Feedback Management and Voice of the Customer programmes to maximise the ROI and reduce customer complaints and churn.
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[EVENT] Ad Awards Celebrate 30 Years
The annual Ad Award event organised annually by Ipsos in France this year celebrated the 30th anniversary of its existence. Each year, the event recognises and rewards the best ads across 3 categories: Outdoor, Web and TV, Digital and mutli-channel.
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Don’t Kill the Analyst Just Yet
Interview on how Ipsos applies text analytics, including the pitfalls to avoid.
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Are your customers working too hard?
Measuring customer effort in isolation is not enough. While it does link to customer outcomes, it is the Customer:Company Effort Ratio (C:CER) that really matters.
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Equal Rights For Men And Women – Dream or Reality?
In anticipation of the International Women's Day, Ipsos asked respondents around the world their opinion on inequality between women and men in terms of their social, political and/or economic rights.
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The Most Influential Brands in Canada 2015
Now in its fifth year, the results of our 2015 Most Influential Brands of Canada study show a modest shuffling in the upper echelon and one new entry to the Top Ten list.
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Five Top Tips for Successful Text Analytics
This white paper highlights some of the challenges involved in starting a text analytics project, setting out the best ways to avoid these in order to ensure the results deliver action-orientated insight.
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The Economic Pulse of the World - January 2016
After 3 months without movement, the global average for national economic assessment is up one point this month, with four in 10 (41%) respondents rating the current economic situation in their country as “good”. This is the first month with a positive gain for the national assessment average since July 2015.
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“We’re in the IT business and you want to call us a fruit!?!”
What characterizes a good brand name? What’s the best way to brief your creative agency for your next product launch?
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Taking Responsibility - Empowering Youth to do Research
Ipsos & the Marketing Association of Kenya organise sessions for marketing students.