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US affluents and social media: understanding the dynamics of influence
Social media has been a pervasive part of the media and communications landscape for the better part of a generation. We’ve seen it evolve from being a social, communications tool to robust platforms offering a much wider-ranging set of services including entertainment, retail, careers and beyond.
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Flair Brazil 2020 - Watercolour or Mosaic
Flair goes to Brazil for the fifth time and finds a country grappling with a series of crises and changing consumer behaviour.
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The Ipsos Almanac 2019
Welcome to the Ipsos 2019 Almanac - a look at what our research has told us about the state of Britain in another year of Brexit and a general election.
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OTT and content streaming in MENA
Premium content delivered via OTT platforms remains disruptive in MENA, as the OTT subscription video market continues to grow impressively.
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Slowing Down to be faster: why it is paramount to invest at the front end of the development process
Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
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Ipsos.Digital, the fully automated research platform expands into 11 new countries
As part of Ipsos’ ongoing commitment to deliver fast, high-quality data while bringing the best of science, technology and know-how to its clients, Ipsos today announces the expansion of its self-service research platform, Ipsos.Digital, to 11 new countries, bringing clients a fast and simplified access to global research capabilities and insights.
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Duel, Ipsos’ fast and agile screening solution, is now available on Ipsos.Digital platform in 6 countries
Already available in the USA, the solution has launched in the UK, France, Germany, Italy and Spain on Ipsos’ self-service research platform
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Uncover the power of the patient voice: Healthcare-focused Social Intelligence & Text Analytics
The rich wealth of unstructured and unrequested data on social media offers critical input to your brand’s story. Ipsos’ healthcare-focused Social Intelligence & Text Analytics offering, powered by Synthesio’s leading technology, unlocks the opportunities within unstructured data, bringing you unparalleled insights into authentic patient experiences and perceptions.
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New analysis of the growing Chinese automotive aftermarket
New conditions provide fuel for rapid growth.
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Maximising market foresight in pharma & healthcare [Webinar recording]
Join us for a complimentary webinar to learn how you can prepare plans addressing critical points through a proven approach to market foresight.