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Food: Recipes for the future
Predicting which trends will drive the Italian food sector in the short and medium term – in a complex, dynamic, and changing context such as the current one – is certainly not an easy exercise.
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Fashion: Opportunities and challenges in 2023
Fashion follows the evolutions of society and experiences continuous transformations, which make it one of the most futuristic and interesting industries in the Italian economy.
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Green mobility: Cities as a laboratory for tomorrow’s mobility
The majority of Europeans live in cities and not even the pandemic has succeeded in reversing the course of urbanisation, as perhaps some had imagined early into the crisis.
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Tourism: Holidays, inflation and luxury
Despite inflation pushing Italians to adapt their holiday plans, Italy remains an attractive destination for high spening visitors.
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Generations - Beauty boom: stereotypes, myths and reality
How can beauty brands contribute to the wellbeing of baby boomer women, unhinging the devaluing and negative stereotypes that the same target audience believe society attribute to them?
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[EVENT] Citizen Cannes: How three key factors shape creative, brand and global success
Join us in Cannes on 21st June
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We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
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Mexico: From teenage country to an adult one in a century
Q&A with Eugenia Marbec & Sarai Escobar Avila