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MENA Digitised - Exploring the Tech Trends Shaping the Region
Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.
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Ipsos Update - October 2016
Welcome to the October 2016 edition of Ipsos Update, our monthly selection of research and thinking from Ipsos teams around the world.
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She Speaks: Ten Things You Need to Know About Women in MENA
Women are one of the most powerful consumer segments in the world. Not only does their influence extend across major categories, they are also the main influencers when it comes to purchase decisions relating to the household.
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A Life Suspended: The State of Syrian Refugees in Jordan and Lebanon
March 2016 marks the end of the 5th year since the start of the Syrian conflict. Influenced by the Arab Spring sweeping across a number of countries in the region, protestors in many parts of Syria took to the streets demanding political reform.With the Syrian conflict now entering its sixth year, the United Nations have declared that over 4.6 million Syrians have fled to neighbouring countries, with two-thirds of those settling in Lebanon and Jordan.
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Don’t Kill the Analyst Just Yet
Interview on how Ipsos applies text analytics, including the pitfalls to avoid.
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Online Audience Measurement in The Arab World
Ipsos conducted a study among internet users to track the internet consumption and behaviour across individuals in 11 MENA countries.