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Widespread nostalgia for the old days, with many saying things were better back in 1975
Is life getting better? In a new 30-country Global Advisor survey, Ipsos asks the public to assess how life is in 2025 compared to their perceptions of life in 1975.
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The Directory
The full collection of white papers, reports, and podcasts from the Ipsos Knowledge Centre.
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Ipsos Update – November 2025
Healthcare, Indulgence, Risk … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
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Attitudes to COP30
Across 30 countries, as many people don’t know the main objective of COP30 as know its purpose, according to a new Ipsos Global Advisor survey.
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Know the New America & Beyond: October 2025
A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.
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The Digital Fairness Act: Battling the digital Wild West
A new Ipsos study for the European Commission exposes persistent unfair practices in the EU’s digital markets. The findings make a powerful case for the Digital Fairness Act, and the urgent need to rebuild trust.
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Dynamic Demand Compass
Discover the Potential of Today and Tomorrow with Ipsos' Dynamic Demand Compass
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Escape to Individualism
As the world feels overwhelming, people are focusing on one thing they can control – themselves. But there’s a tension between those who strive for stature and those who focus more inward. Focus on leveraging trusted relationships to help people express their identities as they choose, even if they choose historical norms
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The Power of Trust
As we are bombarded with information, we crave authentic messages from trusted sources but have a harder time figuring out who and what to believe. Focus on aligning your shared values with those of your audience to build trusted relationships.
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Retreat to Old Systems
As an escape to nostalgia is widely appealing, some people also yearn to revert to historical power structures around religion, politics, gender and more. Focus on the positive aspects of the past but realise that not everyone wants to return to it.