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Affluent African American consumers in context: Buying while black
Ipsos shares data through a new lens, to illustrate how a pervasive climate of racism impacts the behaviour of African Americans.
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Mixed Mode Research: Reaching the right people in the right way to get the data you need
An introduction to designing participant-centric, efficient and future-proof research with greater survey coverage.
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Ipsos.Digital: DIY Solutions Demo & Case Studies [Webinar recording]
Join us for a complimentary webinar featuring our innovative, DIY or Researcher-Assisted DIY platform, Ipsos.Digital.
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Moving beyond the start: How to maintain changed behaviours
Governments around the world are currently introducing measures to reduce the spread of COVID-19; these include closing schools and universities, cancelling events, restricting access to care homes and encouraging home working. More extreme measures can include quarantine for whole areas, requiring people to stay in their homes and not travel. The article was published on Research World.
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Comfort food: Women more likely to admit to overeating, under exercising amid COVID-19
Experts say women are more prone to emotional eating due to various psychological factors.
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Signals #6: Understanding the Coronavirus Crisis
Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.
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[EVENT] Social Data Summit 2020
On June 3, join Ipsos’ Steve Reeves to hear more about Eating for Health: Mapping Trends Through a Consumer-Driven Lens.
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Understanding the Coronavirus Crisis #5 [Webinar recording]
Join us for the latest in our series of “Signals” webinars where we take time out and review the latest research and analysis on the crisis.
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The impact of COVID-19 on how we eat
An exploration of how category conversations and behaviours have changed and how brands can respond to these changes.
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Diet vs. the environment: How is climate change altering what we eat?
Two in 5 people say they’ll eat less meat, while a third say they’ll eat fewer dairy products.