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The Future of Mobility - Electrification
The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.
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Ipsos Update - July 2018
July’s edition features new papers on ethnography, audience measurement and food waste, as well as new global reports on the inclusiveness of nationalities and artificial intelligence.
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[WEBINAR] Canadian Snacking Nation 2018
On July 19, join us for a complimentary webinar featuring data sourced from the Ipsos FIVE Canadian Snacking Nation 2018 report released in June of this year.
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Global Consumer Confidence Measures in at 50.4
June's Global Consumer Confidence Index shows steadiness after a three-month drop of just 0.1 points.
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Ethnography: an Unfiltered View of Reality
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
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[EVENT] TTRA Conference
On June 27, join Ipsos at the iconic Biltmore Miami for TTRA’s 49th Annual International Conference featuring thought leaders from industry and academia sharing important insights on the future of tourism research.
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[WEBINAR] Behavioural Science Principles for Better Digital Advertising
On June 19, join us for a complimentary webinar as we outline three principles from behavioural science that enable brands to provide a consistent and powerful message across different media and markets.
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Cognitive Battlefield - Part I: A framework for assessing optimal engagement strategies
The amount and pace of verbal and written information that people exchange every day has increased dramatically over the past decade. A major question of our time is how does this information influence people’s attitudes, behaviours and decision-making?
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Global Consumer Confidence Ticks Up To 50.7
This May sees the Global Consumer Confidence Index rise by 0.4 points.