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Aligning Your ESG Strategy with Consumer Expectations for Your Category
Companies are increasingly investing in ESG (Environmental, Social, and Governance) initiatives to meet regulations, trends, and consumer expectations. Understanding these expectations is crucial for aligning ESG strategies with consumer values and achieving brand success.
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[Webinar] KEYS - The Perils of Perception: Facts vs Fiction?
In this month’s episode of KEYS, we’ll be reviewing the dynamics of today’s perils of perception, discussing what it tells us about our world and considering how businesses can best respond.
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[Webinar] Ipsos at the 2024 ESOMAR conference
Join our webinar to uncover the insights shared by our experts during the ESOMAR 2024 event.
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Conversations with AI Part V: Is there depth and empathy with AI twins?
How do synthetic respondents fall short of capturing the human experience?
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Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research
Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.
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A general sentiment of being well protected, coupled with greater expectations regarding insurance coverage
New Ipsos survey conducted for BNP Paribas Cardif of 21,000 people in 21 countries on 3 continents (Europe, South America and Asia) to assess people's need for protection, analyse changes in behaviour and people's expectations regarding insurance.
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Ipsos Generations Report 2024: Are we prepared for population decline?
The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue
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Ipsos Encyclopedia - Behavioural Change
Understanding (a clearly specified) behaviour in context in order to develop interventions more likely to prove effective in changing that behaviour.