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People, Planet, Prosperity newsletter: April 2023
A monthly digest of Ipsos’ latest data and perspectives relating to environment, social, and governance.
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Tracking expectations, context and empathy to build successful brands
Discover Ipsos' contextual brand tracking
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Unlocking culture in Europe
A study on how TikTok users perceive culture in Europe and the role the platform plays.
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Breaking the stereotypes: never imitate, always misfit!
Cartier – a luxury brand which through their latest creative is embracing the world we live in, a world which is more kooky, more diverse, and more inclusive.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Exploring the nuances: How Gen Z females in the USA and Europe differ in behaviors and values
A deep dive into digital behavioral data reveals Gen Z differences around the globe.
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Global Trends 2023
A free, data-driven research report of actionable insights into the key global trends driving the future for your business, government and organization.
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Global Trends in human behavior: Search for Simplicity and Meaning
Busy, stressful lives mean that people need time out
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Global Trends in Marketing and Advertising: The Enduring Appeal of Nostalgia
When the here and now is grim, people look to the past for comfort