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Consumer & Retail Audit
Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.
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Is the Behavioural Lens Out of Focus?
How to make behaviour work in CPG, financial services, technology and retail? Using behavioural science to get closer to the consumer.
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International Survey on Connected Health: Coming Ready or Not!
Connected Health – sometimes referred to as Digital Health – is a potential game-changer for global healthcare.
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It’s Nativism: Explaining the Drivers of Trump’s Popular Support
A year ago who would have believed it—Trump the presumptive nominee for the Republican party! For the longest time, most expected Trump would implode. But to the prognosticators chagrin this did not happen.
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Ipsos Healthcare Launches SyndicatedPD-L1Testing Monitor in Oncology
Ipsos Healthcare – the global healthcare division of Ipsos – has launched the syndicated PD-L1 Testing Monitor, a timely addition to the Ipsos Oncology Molecular Diagnostics Portfolio.
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High Definition Customers - A Powerful Segmentation
Just like the best film, data can tell a story too – you just need to know where to look. Here at Ipsos, we use a number of advances statistical analysis techniques to uncover the hidden stories, and value, in the data that may not be visible at first glance.
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[EVENT] The Future of Creativity: Optimising for Platform
Creativity is as important as ever, but as the media landscape has fragmented and consumers encounter brands through ever more touchpoints, it has to be designed for the context in which it’s delivered to truly excel. It’s no longer enough to create just one piece of content and share across all platforms. Nowadays, creative needs to be fleet of foot, optimised for the intended channel or platform to generate true brand impact.
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The Path from Ad Blocking Purgatory to Programmatic Nirvana
Programmatic buying has led to a revolution in advertising. However, online users are now being presented with more ad-cluttered sites and, as a result, are turning to ad blocking software.
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Connected car: A new ecosystem
Today, the cars produced by the major automotive original equipment manufacturers are built with automotive embedded systems. Soon they will become communicating objects. Ipsos expects that there will be 69 million connected cars on the road by 2020, equivalent to 75% of all cars shipped globally.
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Is There Still Room to Innovate When Consumer Needs Are Largely Met?
A critical role of marketing research is to identify unmet needs and determine innovation opportunities to fill the void, profitably.