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There is a Better Way
Moving beyond the claims of fast, good and cheap digital measurement to help build stronger brands.
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[EVENT] IIeX Behaviour
On November 7 & 8 - To better understand, measure, and predict consumer behaviour, the world’s biggest, most successful brands are turning to the behavioural sciences and nonconscious measurement tools — and seeing results.
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[EVENT] National Association of Realtors Conference & Expo
On November 5, join Ipsos to hear more about The Secret Language of Millennial Clients.
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[EVENT] Research & Results 2017
October 25 & 26 - The leading international trade fair for market research.
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What You See is What You Get…
“It’s not what you look at that matters; it’s what you see.” American author Henry David Thoreau could have been weighing in on the big debate about advertising viewability.
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[EVENT] Let's Talk: How Brands Grow
October 7 - In his book ‘How Brands Grow’, Byron Sharp has made some bold statements that have stirred the market research world and made us reflect on our research practices.
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Ipsos Update - September 2017
Welcome to the September edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Over-the-Counter (OTC) Self-Medication Now Common Practice in Hong Kong
Due to their busy lifestyle, more and more people in Hong Kong find over-the-counter (OTC) self-medication the most appropriate remedy to minor ailments.
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How to Improve Employee Engagement in Times of Change
In our latest blog, Antonis Kazouris, Research Executive at Ipsos LEAD, discusses the importance of employee engagement in times of change.