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There Is an App For That: How Apps Can Add Extra Value to The World of Music
Consumers have never had as many ways to engage with music as they have today. Yet with many services being based on free, ad-supported models it is fair to argue that the value of music itself as a commodity is rapidly declining in the eye of the consumers.
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2016-2017: The Year of Disruptive Elections - August 2016
Early in June, Ipsos presented at a seminar in Paris looking ahead to the forthcoming elections in the United States and France. The event, hosted by the US Embassy, saw Brice Teinturier (Ipsos Public Affairs, France) and Clifford Young (Ipsos Public Affairs, USA) describe the prevailing mood in their respective countries and what this means for the political scene.
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Cracking Social: How To Connect Meaningfully With Audiences on Social Media
It is clear, that when it comes to connecting meaningfully with audiences on social media, there is still a lot to learn. At Ipsos we’ve been exploring how brands can maximise their impact in this space. Our starting point was in depth examination of the people who are getting it right in order to identify what we can learn from them.
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Is the Behavioural Lens Out of Focus?
How to make behaviour work in CPG, financial services, technology and retail? Using behavioural science to get closer to the consumer.
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Cheetahs, Chickens and Goldfish - Winning Against Others Who Are Not So Fast
Speed can be a mixed blessing. The cheetah is the fastest animal on land, yet 90% die within 3 months of birth. Chickens grow four times more quickly than they did fifty years ago and more than sixty times faster than they might grow naturally - but 80% of them are thought to be infected with Salmonella, Campylobacter or E coli.*
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The Economic Pulse of the World - June 2016
After posting gains for three months in a row, the national economic assessment average is down one point this month, with 38% of global citizens rating their national economic situation as “good”.
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Brexit and the UK Pharma Industry
The ‘In’ and ‘Out’ campaigns are now intensifying, but ‘Brexit’ has been a constant topic of conversation since the referendum date was announced 3 months ago. A British exit could have widespread repercussions for many sectors within the UK economy, especially in highly regulated and controlled industries such as pharmaceuticals.
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It’s Nativism: Explaining the Drivers of Trump’s Popular Support
A year ago who would have believed it—Trump the presumptive nominee for the Republican party! For the longest time, most expected Trump would implode. But to the prognosticators chagrin this did not happen.
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The Economic Pulse of the World - May 2016
Global Economic Pulse Welcomes Malta This Month. The average global economic assessment of national economies surveyed in 25 countries is up one point with 39% of global citizens rating their national economies as ‘good’.
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Get the Inside Track on US Presidential Election
The 2016 U.S. Presidential election is five months away. Get the inside track on the campaign.