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Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
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The evolution of shopper behaviour in 2020
In this changing world, retailers need to adapt to remain relevant and competitive.
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What Worries the World - January 2020
Poverty & social inequality continues to be the greatest concern worldwide. We start the year with 61% globally saying that things in their country are heading in the wrong direction, up four points on 12 months ago.
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One of the biggest questions of 2020: Will Trump be re-elected? Here’s what the world thinks
Most people globally say it’s unlikely Trump will win re-election – differing from U.S. polls.
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Disruptive technologies: How data is collected when you can’t get on the ground
Remote sensing – satellites, drones, social listening & AI – are changing the way we collect data.
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Global attitudes toward gender in 2020
Peru, Spain and Brazil scored as the least gendered countries. Russia was the most gendered, followed by Serbia and China.
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Millennials are against use of nuclear weapons in any circumstances
International Committee of the Red Cross (ICRC) survey carried out by Ipsos in Switzerland asked 16,000 millennials in 16 countries on their views on war.
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[WEBINAR] Key Predictions, Perceptions & Expectations
Join our free webinars on 19 or 20 February to find out what citizens of Hong Kong and the world thought of 2019, what they expect will happen this year and which (mis)perceptions people still hold about their own populations in 2020.
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Global predictions for 2020
65% worldwide believe 2019 was a bad year for their country and half of them considered it a bad year for their family and themselves. And most of our respondents’ predictions worldwide are not very optimistic yet 75% of people polled in 33 markets are confident 2020 will be a better year for them.
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[EVENT] Ipsos at the MIE 2020
The Marketing Insights Event is almost there and will take place this year on 5 and 6 February.