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Global Study Shows Many Around the World Increasingly Uncomfortable with Levels of Immigration
6 in 10 concerned about terrorists pretending to be refugees, and 4 in 10 want to close borders entirely.
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Don’t Underestimate the Middle East - Who Are Their Consumers?
Ipsos will release the 5th bi-annual Affluent Survey of the Middle East. The Affluent Survey Middle East measures the media consumption and behavior of the Top 15% of income earners in Saudi Arabia, UAE, Kuwait, Bahrain, Qatar, Jordan, Lebanon and Egypt.
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There Is an App For That: How Apps Can Add Extra Value to The World of Music
Consumers have never had as many ways to engage with music as they have today. Yet with many services being based on free, ad-supported models it is fair to argue that the value of music itself as a commodity is rapidly declining in the eye of the consumers.
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2016 US Elections - Clinton Still Leads After the Democratic Convention (August 4)
A week after the Democratic National Convention – with a good amount of drama in the interim days – finds Clinton leading Trump by four points among Likely Voters, a one-point drop from last week. We’re likely to see Clinton’s “convention bump” recede a bit in the coming days, although the internal wrangling going on within the Republican Party could mean her bump sustains longer than normal.
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The Big Secrets Of China’s Car Buyers Born In 1990s
As the lines between media, advertising and technology blur, marketers, content creators and consumers are changing. “The people born in 1990s are now buying cars!”
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Cracking Social: How To Connect Meaningfully With Audiences on Social Media
It is clear, that when it comes to connecting meaningfully with audiences on social media, there is still a lot to learn. At Ipsos we’ve been exploring how brands can maximise their impact in this space. Our starting point was in depth examination of the people who are getting it right in order to identify what we can learn from them.
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Homes With Access Features Have Wide Appeal Among The Public
Meeting the housing needs of disabled people and an increasingly ageing society is increasingly acknowledged by government to be of strategic importance. An estimated 20% of the adult population in Britain are disabled while around one in ten provide long-term care for someone that either lives with them or somewhere else.
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Is the Behavioural Lens Out of Focus?
How to make behaviour work in CPG, financial services, technology and retail? Using behavioural science to get closer to the consumer.
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Affluent Interest in Summer Travel Hits New High
Affluent interest in summer travel is hitting new highs, reflecting not only an enthusiasm for travel, but also shifting personal priorities and a broader sense of economic comfort.
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International Survey on Connected Health: Coming Ready or Not!
Connected Health – sometimes referred to as Digital Health – is a potential game-changer for global healthcare.