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Leveraging Real-World Evidence to Drive Pricing & Access
The importance of Multiple Data Source Integration and Value Attribution in Multi-Component Disease Management.
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Public Opinion on the COVID-19 pandemic
In an uncertain world, data matters. Ipsos experts share the latest research and analysis related to the coronavirus pandemic.
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Global vaccines research
Following a global vaccination effort in response to the COVID-19 pandemic, momentum has gathered pace for developing vaccines across multiple therapy areas – the area is going beyond prevention and is also being explored for treatment of illnesses and conditions. Our research suggests that increasing levels of vaccine fatigue amongst the general population following the pandemic is now a key challenge that could be faced. Ipsos’ studies continue to track changing perceptions around vaccines and likelihood to receive or recommend them.
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Women in Advertising
The power of positive representation for a better society and a more successful brand
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Mental Wellness: The Changing Indian Attitude
Our latest India briefing paper explores the impact of Covid-19 and digitalisation on mental wellbeing.
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Flirtation or commitment: Assessing post-pandemic stickiness of product subscriptions
Product subscriptions have gained a new relevance during the pandemic, but will this behaviour stick in a post COVID-19 world?
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Income and wealth disparities perceived as the most serious form of inequality
An online study by Ipsos, conducted across 28 countries in partnership with Kings College London’s Policy Institute has found that, when asked about a range of different inequalities, 60% said that inequalities in income and wealth are among the most serious types of inequality affecting their country.
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For Biden, the Affluent are key to economic success
Read our paper illustrating opportunities to bridge the divided electorate and jump-start the U.S. economy.