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Designing Authentic, Credible, and Effective Corporate Social Programs
Corporations have a great ability to ‘do good’ in the world – even more so than governments, given the wealth of resources and freedom to innovate outside of bureaucratic structures. Some would argue that beyond an ability to do good, corporations have a responsibility to do good.
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20 Years Of Change Among Europe’s Affluent Consumers
This year Ipsos celebrates 20 years of the European Media and Marketing Survey (EMS), or as it is called now, The Ipsos Affluent Survey Europe. 20 years of tracking the Affluent, with their disposable income and whom are disproportionately important to most marketers of products and services.
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Beyond the Price Tag
When behavioural economics helps understanding the impact of psychological costs in purchase decisions.
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China Pulse - March 2015
China national economy maintained stable growth in 2014 with an overall GDP growth of 7.4%. 2015 Feb total RSCG YOY growth slightly down at 10.7
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Ipsos Launches Ipsos Connect for Brand Communication, Advertising and Media Services
Ipsos is pleased to announce the launch of Ipsos Connect, a global specialised business to coordinate Ipsos’ services in the domains of Brand Communication, Advertising and Media. Ipsos Connect amalgamates the legacy brands of Ipsos ASI and Ipsos MediaCT.
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2015 China Luxury Forecast
Positive consumer dynamics will continue to drive Chinese shoppers as the world’s number one luxury force. The China Luxury Forecast surveys luxury consumers in the mainland China and Hong Kong. This is the most detailed survey in Greater China looking at the behaviors and attitudes in the luxury sector.
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Real Self or Projected Self: Who Should Brands Talk To?
The first business question that comes to mind when our clients look at their marketplace is, “Do we really know our target?”
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Spotlight on Russia
In this review of state statistics and consumer trends, Synovate Comcon provides an overview of Russia’s current social and economic situation. Based on data for 2000-2014, this review also studies the changes in population and consumer behaviour to forecast possible future trends.
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Connecting with People: Trends in the Advertising Industry
The Ipsos latest Future & Trends report covers topics such as native advertising, the rise of connected TV and wearable technology.
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Online Audience Measurement in The Arab World
Ipsos conducted a study among internet users to track the internet consumption and behaviour across individuals in 11 MENA countries.