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Transforming Research Through Synthetic Data
Synthetic data, powered by AI, is poised to transform the market research industry. The question isn’t if, but when and how.
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Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life
Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.
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Instability, uncertainty reigns as 2025 rolls on
Many around the world are continuing to feel down about the state of their country, society and the economy, writes Melissa Dunne.
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Ipsos Update – July 2025
Populism, Pride, Personas … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Know the New America & Beyond: June 2025
Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world.
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Ipsos completes the acquisition of The BVA Family
This acquisition is a significant expansion for Ipsos in France and adds new strength in the UK and Italy.
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Ipsos Transatlantic Pulse: Europeans more likely than Americans to say companies should help solve societal problems
Attitudes about corporate ESG, DEI programs diverge and converge across regional and generational lines.
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[Webinar] KEYS: Uncharted Territory
Join us for the next episode of our KEYS webinar series dedicated to what we’ve learned so far during 2025. Are we adapting fast enough? And are there areas where we need to change course?
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Ipsos Pride Survey 2025: Majority are for anti-discrimination protections, but support slips for several LGBT+ issues
A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.