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10 Behavioural Science Principles for Great Digital Creative
What can behavioural science teach marketers about digital advertising? Contributor Peter Minnium, Ipsos Connect in the US, dives into key learnings from behavioural scientists to help you know how to engage your prospects.
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Authentic Storytelling: 5 Rules for the New Frontier of Marketing
Why brands need to market with authenticity to win consumers' trust and outlines five steps to help you craft and curate more authentic stories.
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Doing The Right Thing: A Checklist for Successful Corporate Sustainability Programmes
Corporations have a great ability to ‘do good’ in the world – even more so than governments, given the wealth of resources and freedom they have to innovate outside of bureaucratic structures. Some would argue that, beyond an ability to do good, corporations have a responsibility to do good.
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Russia TrendVision Review of State Statistics and Consumer Trends
Forecasts based on data for 2000-2015. The objective is to provide a brief overview of Russia’s current social and economic situation; single out key political and economic events; study any changes in population strata and consumers’ behavior for 2000-2015 to forecast possible future trends.
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Is the Behavioural Lens Out of Focus?
How to make behaviour work in CPG, financial services, technology and retail? Using behavioural science to get closer to the consumer.
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Brazil Pulse - Is the Temporary Suspension of Dilma Rousseff an Opportunity for Temer? - May 2016
With the temporary suspension of Dilma Rousseff, there is a tendency with a positive trend regarding the country’s direction and the government seems to be moving on. Is it an opportunity for Temer?
The Consumer Confidence Index grows 2 points and points to a gradual rising tendency - inflation and unemployment will be the key pillars to confirm this trend.
In a scenario in which 70% of the public opinion is in favor of new elections and with no impacting messages regarding its first actions, Michel Temer's disapproval index rose again after two consecutive drops. -
Revealing Implicit Brand Drivers
Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.
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Five Top Tips for Successful Text Analytics
This white paper highlights some of the challenges involved in starting a text analytics project, setting out the best ways to avoid these in order to ensure the results deliver action-orientated insight.
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Designing Authentic, Credible, and Effective Corporate Social Programs
Corporations have a great ability to ‘do good’ in the world – even more so than governments, given the wealth of resources and freedom to innovate outside of bureaucratic structures. Some would argue that beyond an ability to do good, corporations have a responsibility to do good.
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2015 China Luxury Forecast
Positive consumer dynamics will continue to drive Chinese shoppers as the world’s number one luxury force. The China Luxury Forecast surveys luxury consumers in the mainland China and Hong Kong. This is the most detailed survey in Greater China looking at the behaviors and attitudes in the luxury sector.