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Is Pokémon GO Just What Retailers Need?
It’s the latest craze that has swept the nation since its launch last Thursday 14th July. Reports from SimilarWeb in the US already suggest that it’s overtaken Twitter in terms of daily active users, with the number engaged on the app reaching 5.92% of the US Android population. So what does this mean for the UK? And how can one phone app benefit retailers in the wake of Brexit?
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Cheetahs, Chickens and Goldfish - Winning Against Others Who Are Not So Fast
Speed can be a mixed blessing. The cheetah is the fastest animal on land, yet 90% die within 3 months of birth. Chickens grow four times more quickly than they did fifty years ago and more than sixty times faster than they might grow naturally - but 80% of them are thought to be infected with Salmonella, Campylobacter or E coli.*
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Ipsos Most Awarded Research Agency at MRIA Event
Ipsos in Canada wins 4 in 8 awards at Marketing Research and Intelligence Association (MRIA) conference. Ipsos and its clients were recently honoured at the MRIA Awards during the 2016 National Conference in Montreal.
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Brazil Pulse - Is the Temporary Suspension of Dilma Rousseff an Opportunity for Temer? - May 2016
With the temporary suspension of Dilma Rousseff, there is a tendency with a positive trend regarding the country’s direction and the government seems to be moving on. Is it an opportunity for Temer?
The Consumer Confidence Index grows 2 points and points to a gradual rising tendency - inflation and unemployment will be the key pillars to confirm this trend.
In a scenario in which 70% of the public opinion is in favor of new elections and with no impacting messages regarding its first actions, Michel Temer's disapproval index rose again after two consecutive drops. -
High Definition Customers - A Powerful Segmentation
Just like the best film, data can tell a story too – you just need to know where to look. Here at Ipsos, we use a number of advances statistical analysis techniques to uncover the hidden stories, and value, in the data that may not be visible at first glance.
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Singapore Wins Silver
Ipsos had 9 competitors in this year's Marketing Magazine's Market Research Agency of the Year Awards.
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Bringing Cultural Nuances To Life
This book has been initiated to help Ipsos researchers in their international projects. At the analysis stage, it provides cultural insights which can enlighten the results. But also from a technical perspective, when preparing a qualitative study design, it aids in the consideration of local constraints (such as scheduling, sample composition, geographical coverage).
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[EVENT] The Future of Creativity: Optimising for Platform
Creativity is as important as ever, but as the media landscape has fragmented and consumers encounter brands through ever more touchpoints, it has to be designed for the context in which it’s delivered to truly excel. It’s no longer enough to create just one piece of content and share across all platforms. Nowadays, creative needs to be fleet of foot, optimised for the intended channel or platform to generate true brand impact.
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Connected car: A new ecosystem
Today, the cars produced by the major automotive original equipment manufacturers are built with automotive embedded systems. Soon they will become communicating objects. Ipsos expects that there will be 69 million connected cars on the road by 2020, equivalent to 75% of all cars shipped globally.
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Food Trends in Italy
Presented at the Tutto Food conference, the largest Food Trade Fair in Italy, this report into current and future Italian food trends suggests fresh food will remain popular and predicts that online spending will increase.