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Fake News, Filter Bubbles and Post-Truth are Other People’s Problems…
A major new Ipsos study of over 19,000 people in 27 countries, and part of our long-running series on misperceptions of key social realities – The Perils of Perception – highlights how we think fake news, filter bubbles and post-truth are things that affect other people, much more than ourselves. But the majority also say they regularly see fake news, and nearly half say they’ve believed a fake story before finding out it’s fake.
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2018 US Politics - the Midterm Elections are Two Months Away (September 5)
Among registered voters, Democrats enjoy a 9-point lead over Republicans in this week's generic congressional ballot.
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[EVENT] The Future of Financial Relationships: Customer Connection in a Digital Age
October 3 - This event will examine the dramatic impact of new technology and thinking on how consumers and financial brands interact. We will explore how providers, both emerging and traditional, can build ‘emotional’ engagement with their customers in an environment increasingly dominated by digital interactions.
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The Path to Patient Centricity: Closing the 'How' Gap
Today, patient centricity is not only well documented in corporate visions and missions, it’s at the top of many pharmaceutical company agendas. Clearly, there is both a need for it and an appetite for it among those best placed to make it happen. The question that remains for pharma and biotechs is how best to be patient-centric…
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2018 US Politics - Healthcare and Immigration are Reportedly the Most Important Problems Facing the US today (August 29)
President Trump's approval rating among registered voters stands at 40% with just 69 days until the election.
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[EVENT] Marketing to GenZ workshop
On September 18, 20 or 25, gain deep knowledge on the next consumer powerhouse, meet face to face with GenZ's joining our workshop, gain insights from the latest research...
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[WEBINAR] Intelligent Product Test Design: When less can be more
September 13 - Caught between the ‘insight vs. investment trade-off’ when it comes to product testing? Ipsos is freeing clients from this conundrum while saving them time & money!
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What Worries the World - July 2018
New global poll finds four concerns top the world’s worry list: Unemployment, poverty/social inequality, crime/violence and financial/political corruption.
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Ipsos Update - August 2018
August’s edition features new papers on cultural bias, electric vehicles and Gen Z, as well as global reports on healthcare and human rights.
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Why observational research is a valuable tool for stores
Dr Tim Denison, director of retail intelligence at Ipsos Retail Performance features in the summer edition of The Retailer, the BRC’s quarterly online magazine. The article highlights two different research approaches that are coming to the aid of store design teams in making informed, customer-centric decisions when faced with the daunting task of determining what their stores of the future should look like.