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Global consumer sentiment continues inching up
More countries saw gains than incurred losses in the past month, but consumer confidence remains below pre-pandemic levels almost everywhere.
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The power of social intelligence and survey data to drive brand growth
We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
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[WEBINAR] Are you ready for your next customer?
Join us to hear from Dimas Gimeno, former CEO of El Corte Inglés, and highly-respected figure in the world of retail and ecommerce.
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Marketing in changing times
Reassessing the eight motivators of purchase in the context of COVID-19.
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Maximising sales in uncertain times [webinar recording]
With online sales increasing and many consumers still nervous about shopping in-store, it is imperative that retailers maximise every sales opportunity that arises among the customers who are willing to visit their stores.
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[WEBINAR] Global Business Influencers | US 2020
Join us for a look at the latest Global Business Influencers insights in the US.
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[WEBINAR] Global Business Influencers | APAC 2020
Join us for a look at the latest Global Business Influencers insights in APAC.
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Expecting the unexpected: Communications planning in a disruptive environment
The success of a communications strategy is in large part dependent on sound planning. Corporate communicators need to ensure that their function is fully integrated in the business. It needs to be capable of both proactively planning the year ahead whilst remaining sufficiently nimble to react to unexpected and hard-to-predict circumstances that often present communications challenges in the short term.
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Key audiences: Stakeholders & Influencers
It is clear from our conversations with Council members that the profile, influence and importance of stakeholder groups are continually shifting and evolving. The vast majority of Council members name several stakeholder groups that have become increasingly important in recent years.