Global Business Influencers are those most senior business people in companies with 50+ employees. They make business decisions worth trillions of dollars and wield significant power when it comes to deciding how to manage and spend their personal wealth, representing the key to profitability for many industries, including B2B, finance, luxury, and travel.
Join the Ipsos Global Business Influencers team as they explore the latest data from our GBI survey, at a global and regional level. In this session we will look at how COVID-19 has affected their businesses alongside other key priorities such as ESG (Environment, Social and Governance) strategies, media engagement, and luxury purchases.
If you are unable to attend the live webinar, simply register to receive the recording.
James Torr, Audience Measurement, UK
KEYS: STANDING OUT FROM THE CROWD, Making Your Mark in the Moments That Matter [Webinar recording]
This session sees us explore how we can cut through the noise and ensure the product, service or experience we are offering stands out at those moments that really matter. Our experts will be sharing our latest analysis of how consumers react in different contexts - and reflecting on the implications.