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Synthesio is excited to announce the release of Signals
Signals leverages decades of data science and statistics experience from Ipsos, offering the widest range of automated insights on the market.
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How to implement an effective customer engagement strategy
In the digital world, customers often expect their problems and requests to be met with near-enough immediate action and solutions. To do this well, retailers need to establish a solid customer engagement strategy that takes into account a number of actions including:
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Promising signs of improvement emerge on UK high streets
Footfall on May Day bank holiday (6th May) helped contribute to the strong month with the number of shoppers up by +8.4% on levels last year.
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Ipsos Update - July 2019
July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.
Customer Experience Analytics
Enabling organisations to ensure their Customer Experience delivers on their Brand Promise.
Open Exchanges
Explore a theme, a category, a brand. Develop concepts and communications.
Creative Assessment
Assess and maximise creative potential to achieve short and long-term effects for your brand.
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New technology set to drive up retail traffic data accuracy
Retailers are set to gain a better understanding of store traffic, as Ipsos Retail Performance takes its people counting technology a step further with a technological ‘first’.
Unified Marketing Mix Modelling & Attribution Solutions
Advising some of the largest global brands with this holistic and unified analytic approach.
Brand Equity Measurement
Understand what is driving your brand’s success and plan your activation strategy.