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Google’s ‘ZMOT’ and How the Smartphone has Disrupted Traditional Path-to-Purchase
The smartphone has dramatically changed the way people shop. Consumers have information machines in their pockets that can do more than ever. Smartphones give consumers the ability to: access abundant information at any time, communicate directly with brands (via social), and even make purchases right from their devices. Because of these innovations, brands must become more visible in this increasingly digital and mobile landscape.
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The Curse of Cosy
The seemingly harmless Danish 'hygge' trend is now damaging our health, such is the way in which the British have interpreted it. It has been mistranslated as the 'easy life' and is often used as a justification for being a bit lazy.
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New Global Poll in 24 Countries Shows Growing Consensus (84%, up 7%) That Free Trade Benefits Local Economies
Strong majorities in Canada (89%) and US (87%) agree that Free Trade benefits their local economy.
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"So, it’s okay to share my financial data now?"
Open Banking has the potential to revolutionise the financial services industry by giving customers more control of their personal data. Here, Research Director Celine Ledbury examines how banks will need to communicate its worth to their customers in the UK – and to trust in its security.
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[EVENT] Connected Health: The Physcian's View
December 1 - #IpsosSpeaks: Ipsos Healthcare Digital Doctor Report 2017
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Ipsos Update – November 2017
Welcome to the November edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Device Agnostic: What Marketers Need to Know
Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021.
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Heating Up the Frozen Aisle: Exciting Lapsed Users with Innovation
“Don’t stare at the microwave…it’ll make you go blind.”
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Global Study Shows Half Think That Religion Does More Harm than Good
Half (49%) in a new global study agree that religion does more harm than good in the world, and 51% disagree, according to new data from Ipsos Global @dvisor survey.
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There is a Better Way
Moving beyond the claims of fast, good and cheap digital measurement to help build stronger brands.