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The Age of the Algorithm
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another. From simple weighting of survey results to correct for sample imbalances to modelling the audiences to hard-to-measure media, the use of statistics and algorithms is increasing. In this White Paper, Andrew Green and Mario Paic explore some of these techniques.
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Ipsos Update - June 2017
Welcome to the June edition of Ipsos Update – our monthly round-up of research and thinking from Ipsos’ teams around the world.
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Online Video Adverts : The Influence of Context in Taiwan
Online video growth has been hugely dramatic in the last few years, rising from US$ 16b in 2015 to an estimated US$ 24b in 2017. Because of this strong growth, it has been a hot topic of discussion amongst brand marketers in Taiwan, even though there seems to be a lack of deep understanding of how to truly optimise this growing touchpoint.
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[EVENT] Sentiment Analysis Symposium
On June 27, join Ipsos’ Trish Dorsey who will be presenting Using Sentiment Analysis to Identify Emotions, Provide Insight, Enhance Customer Experience and Prevent Churn.
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[WEBINAR] Opportunities and Challenges for MR
On June 21, join Ipsos’ Menaka Gopinath for Moving Beyond the Bubble: Understanding the Social Dynamic and Its Link to Your Business Decisions.
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[EVENT] It's All About the Brand - Launch Affluent Survey Europe 2017 in Paris
Join us on June 16 for Launch Affluent Survey Europe 2017 in Paris.
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[EVENT] It's All About the Brand - Launch Affluent Survey Europe 2017 in London
Join us on June 15 for Launch Affluent Survey Europe 2017 in London, and on June 16 in Paris.
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[SPONSOR] Variety TV Summit
Ipsos Connect is proud to be a sponsor of Variety’s Tune In: The TV Summit 2017. With audiences so divided across content channels, the TV Summit will explore how to best engage today’s viewers to support the future growth of the TV industry.
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Make Your Brand Rock - 5 Tips to Rock Your Communications
Five tips to rock your communications using multi-touchpoint campaigns
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2017 French Election: Our Highly Accurate Estimations
For the first (23 April 2017) and the second-round (7 May 2017) of the 2017 French presidential election, Ipsos and Sopra Steria teams have announced live to their media partners their very precise estimations. Together with the opinion polls published during the whole election campaign, Ipsos succeeded in demonstrating both the reliability of its tool and to what extend it gives a trusted insight on the dynamics of the election.